Case Study: IMGE achieves automated, targeted political fundraising and a 2% click-rate lift with Iterable

IMGE - Customer Case Study

IMGE, a full‑service political digital advocacy firm, needed to shift clients from offline, one‑size‑fits‑all tactics to trackable, personalized digital fundraising and engagement. The challenge was to build sophisticated triggers and workflows that segment supporters, avoid over‑messaging, respect legal donation limits, and maximize responsiveness and funds raised.

By adopting Iterable’s segmentation, customizable templates, no‑code workflow builder, real‑time reporting, and A/B testing, IMGE automated complex processes like donor suppression, tailored onboarding, and tiered rest periods after donations. The platform cut manual work and errors, enabled rapid iteration, and delivered measurable improvements—A/B testing drove about a 2% lift in click rate—while improving overall targeting and fundraising performance.

IMGE

Ryan Lyk

Director of Email Marketing