Case Study: GreenFi doubles open, click, and conversion rates with Iterable Send Time Optimization

GreenFi doubles open, click, and conversion rates with Iterable

GreenFi, a Los Angeles-based fintech company, sought to elevate its customer communications with more personalized and timely engagement. Having outgrown their previous marketing platform, they turned to the vendor Iterable and its AI-powered Send Time Optimization to build a unified cross-channel experience that could scale.

Iterable implemented its Send Time Optimization solution, which uses machine learning to predict and automate the optimal send time for each individual recipient. This resulted in GreenFi more than doubling open, click, and conversion rates for campaigns. In a specific re-engagement journey, Iterable's solution drove a 27% increase in open rates.

GreenFi