Case Study: Curology boosts engagement and revenue with Iterable

Curology boosts engagement 26% and revenue 10% with Iterable

Curology, a personalized prescription skincare company, faced a challenge with data silos between their email and SMS marketing platforms. This hindered their ability to build robust customer profiles and deliver real-time personalized messages, which was critical for maintaining patient engagement and treatment plan compliance.

By implementing Iterable's true omni-channel growth marketing platform, Curology unified its communications. Iterable enabled dynamic personalization across SMS and email, including daily reminder campaigns and segmented follow-ups based on patient behavior. This solution led to a 26% improvement in customer engagement, a 10% increase in revenue, and a 14% lift in treatment plan compliance for their patients.

Curology