Case Study: Care/of achieves 27% higher open rates and 38% fewer unsubscribes with Iterable

Care/of, Made-for-You Vitamin Retailer, Drives Customer Engagement With Personalized Content

Care/of is a personalized vitamin retailer that tailors made-for-you vitamin packs to each customer’s goals, diet, and lifestyle. The company needed a way to match that product-level personalization in its marketing — segmenting customers by goals and behaviors, creating two-way conversations, and increasing engagement across email, SMS, and social while reducing churn.

Care/of adopted Iterable’s omni-channel marketing platform to automate post-purchase workflows, segment users by health goals and product packs, surface user-generated content, and run A/B tests. The result: open rates rose 27% YoY, unsubscribe rates fell 38% YoY, email sends to active customers increased 138% YoY, and the team gained richer customer insights and stronger community engagement.

Care/Of

Anu Verma

VP of Marketing