Case Study: Calm achieves 4x onboarding revenue growth with Iterable

Calm boosts new-member onboarding revenue 4x with Iterable

Calm, the #1 app for sleep and meditation, sought to drive sustainable growth and retention by gaining a deeper, holistic view of its customer behavior. The company partnered with the marketing platform Iterable to better understand and optimize its customer journeys.

By integrating Iterable with Amplitude for product analytics, Calm gained visibility into how marketing influenced in-app behavior. This allowed the team to test and optimize its new-member onboarding sequence, significantly shortening the email flow from 27 to 15 days. Through Iterable, these data-informed changes led to a 4x increase in revenue from the onboarding campaign.

Calm