Case Study: Brigit achieves 4x higher activation with Iterable

Brigit drives 4x higher activation with Iterable

Brigit, a financial health app with over 9 million members, faced challenges with user engagement and high operational costs. Their generic communications were leading to poor performance, and costly SMS campaigns were straining the marketing budget. To address this, they partnered with the vendor Iterable to implement a more personalized CRM strategy using the Iterable platform.

Using Iterable's AI and personalization features, Brigit launched targeted experiments, such as dynamically inserting approved cash amounts into email headers. The solution also included optimizing SMS copy and removing costly character encoding. This approach, powered by Iterable, drove a 208% increase in email click rates, a 4x higher activation rate, and $60,000 in annual SMS savings while retaining approximately 500 users per newsletter send.

Brigit