Case Study: Box achieves seamless customer engagement at scale and 10% higher user adoption with Iterable

Box Scales to Millions While Achieving Seamless Customer Engagement With Iterable

Box, the cloud content management platform used by more than 90,000 businesses, faced a challenge: scale customer communications beyond administrators to tens of millions of end users and drive broader adoption and retention—while operating with a lean team and supporting a global, multilingual user base.

By adopting Iterable, Box implemented milestone-driven onboarding and lifecycle campaigns that combine data from Salesforce and other sources, use Workflow Studio to trigger personalized, localized messaging, and automate translation workflows. The result: reachable users grew 12×, user adoption increased by 10%, translations became 5× faster, and new campaigns roll out five times more quickly—delivering personalized engagement at scale.

Box

Nora Soza

Sr. Program Manager, Customer Success Operations