Case Study: Babylist achieves 50% faster email production with Iterable

Babylist slashes email production time by 50% with Iterable

Babylist, a leading family registry and e-commerce platform, faced the challenge of scaling its multi-channel CRM program from 5 million to 1 billion emails and expanding to six communication channels, all with a lean team. They needed to automate manual tasks to maintain quality and speed without proportionally increasing headcount, using their customer engagement platform from vendor Iterable.

The solution was implementing Iterable’s Model Context Protocol (MCP) Server, part of Iterable’s Nova Intelligence, to automate email template creation and campaign quality assurance. This allowed the team to build and QA campaigns through natural language instructions. The results included a 50% reduction in email production time, reclaiming half the team's bandwidth, and slashing workflow delivery timelines from two months to just two or three days.

Babylist