Case Study: ATG Entertainment doubles CTRs and boosts ticket sales with Iterable

ATG Entertainment doubles CTRs with Iterable

ATG Entertainment, a leading global live entertainment company, faced challenges with a decade-old, rigid CRM system that only allowed for generic batch-and-blast campaigns. This limited their ability to deliver personalized, multi-channel engagement during a key period of global expansion and the launch of a new mobile app. They partnered with Iterable to replace their outdated platform and enable real-time, data-driven customer communication.

Using the Iterable platform, ATG implemented mass personalization, built dynamic customer journeys, and expanded communications to include channels like WhatsApp and push notifications. With Iterable, they achieved a 100% increase in click-through rates for UK newsletters and a 50% increase in the US. During a US Black Friday campaign, Iterable helped double email volume to 11 million while raising open rates from 38% to 54% and boosting incremental orders by 34%.

ATG Entertainment