Case Study: Curology achieves 5X growth by personalizing prescription skincare with Iterable

Achieving 5X Growth by Adding a Personal Touch to Prescription Skincare

Curology is a fast-growing prescription skincare company (over $17M in funding and more than 500% growth in the past year) that delivers customized acne and anti-aging treatments and one-to-one care from licensed dermatology providers. To maintain that personal touch at scale, marketers needed a single growth platform to unite email and SMS data — prior use of two siloed systems prevented real-time, personalized messaging and weakened engagement, especially with younger patients.

By adopting Iterable’s omni-channel platform and visual Workflow Studio, Curology eliminated data silos and automated dynamic, behavior-based campaigns (daily SMS reminders with rewards, targeted email follow-ups, photo-request nudges, and lifecycle drips). The result: treatment-plan compliance rose 14%, customer engagement improved 26%, revenue increased 10%, and younger members were 10% more likely to join the SMS challenge — enabling a more cohesive, scalable patient experience.

Curology

Fabian Seelbach

VP, Marketing