Case Study: 99designs achieves higher engagement and doubled conversions with Iterable

99designs Turns Prospects Into Customers by Creating Personalized Content With Iterable

99designs, the world’s largest on-demand design marketplace, connects businesses and designers for projects ranging from logos to book covers. The growth team faced the challenge of marketing to two very different audiences while being hampered by a legacy tool that required heavy engineering support, making granular segmentation and targeted messaging impractical.

By adopting Iterable (with Segment integration), marketers can now build targeted lists, personalize content by industry and purchase behavior, and run campaigns without developer help. This reduced back-and-forth and enabled more strategic work, driving measurable gains: an 11% lift in open rates, a 36% increase in click rates, and a 2x improvement in conversion for industry-specific post-purchase campaigns, along with faster campaign execution and greater channel ownership.

99Designs

Kelly Inglis

Marketing Manager