Case Study: 99designs improves click-through rates by 36% with Iterable

99Designs boosts clickthroughs by 36% with Iterable

99designs, the world's largest on-demand design marketplace, faced a marketing challenge in needing to tailor campaigns for two distinct audiences—businesses seeking design services and designers looking for work. Their legacy marketing tool required extensive engineering support, making targeted, personalized campaigns impractical. To address this, they turned to the Iterable platform.

By implementing Iterable, specifically leveraging its integration with Segment, the marketing team gained easy access to customer data and the ability to build their own targeted lists without engineering help. This allowed for highly personalized messaging based on factors like purchase history. Using Iterable led to significant improvements, including an 11% increase in open rates and a 36% rise in click-through rates for their post-purchase campaign series, which ultimately saw conversion rates double.

99Designs