Case Study: Tall Emu CRM achieves platform growth and operational efficiency with Itera Research

Tall Emu CRM scales to 1,000+ customers with Itera Research

Tall Emu CRM, an Australian business, faced significant operational friction in 2006 due to disconnected systems for managing time tracking, expenses, and daily workflows. This lack of a unified, locally-tailored CRM platform caused errors, manual reporting, and limited visibility across teams. To solve this, they partnered with Itera Research to build a custom internal tool that reflected their actual business processes.

Itera Research developed a comprehensive cloud-based CRM and ERP platform hosted on Microsoft Azure. The solution featured deep workflow customization, extensive third-party integrations, embedded telephony, and robust security. As a result, Tall Emu CRM grew to support over 1,000 B2B customers, became one of Australia's top fifteen CRM systems, and received a Cloud Award, all without requiring a system rebuild.

Tall Emu CRM