Case Study: Itaka boosts excursion sales and bookings with iteo’s SeePlaces platform

Itaka launches SeePlaces with iteo, boosting PageSpeed from 20 to 96 and processing 1000 transactions in month one

Itaka, a travel company, needed to rebuild its existing system for selling facultative trips into a modern, multilingual web application. Their goals were to improve sales, reduce reliance on tour representatives, and diversify their offerings by integrating with local affiliate partners. To meet this challenge, they partnered with the software development vendor iteo.

iteo developed the SeePlaces web app using a React and .NET stack, featuring a custom affiliate system that integrated numerous partner offers into a single, cohesive platform. This solution significantly improved performance and scalability. The outcome was highly successful; within the first month, the platform processed 1,000 transactions, doubling to over 2,000 monthly thereafter. SeePlaces now offers 1,200 excursions in 45 countries through over 70 partners, establishing iteo's solution as a game-changer in the travel industry.

Itaka