Case Study: a global social media giant streamlines reporting and boosts data quality with iTalent Digital

Accelerating time-to-insight for a global social media giant

A global social media giant faced challenges with unvalidated data and labor-intensive, undocumented manual processes within its global marketing solutions team. The company engaged iTalent Digital for business intelligence and operational support, seeking to streamline reporting and free up its workforce for more strategic tasks.

iTalent Digital implemented a multi-tiered solution that automated manual processes, validated data, and created ETL pipelines and dashboards for visualization. The results freed the workforce to focus on strategic work and extended to eleven stakeholders across sales, marketing, and HR. A Sales Operations Director noted the account selection process became the smoothest it had been in nine quarters, and reports are now generated with a high level of automation and reliability.