Case Study: Ermitažas improves product display and cross-selling with ITAB Group

Upgraded product display a way to increase conversion

ITAB Group partnered with Ermitažas, a Baltic home improvement retail chain, to address the challenge of boosting product presentation and sales conversion. The customer's large, 70,000-item assortment of bulky products required solutions for improved consumer flow and increased cross-selling opportunities.

The solution from ITAB involved a co-created store layout and customised, modular shop fittings designed to optimise flow and enhance visual merchandising. This provided a more convenient shopping experience, attractive product promotion, and flexible displays that staff could easily transform. The results for Ermitažas included an improved consumer experience, longer dwell time, reduced operational costs, and enhanced overall sales.

Ermitažas