Case Study: Polverini achieves uplifted beauty sales with ITAB Group

Theatrical Retail Design Concept Uplifted Beauty Sales

The pharmacy Polverini faced challenges with an outdated retail design and a confusing store layout that hindered customer flow and promotional opportunities. ITAB Group was engaged to address these issues and develop a new retail design concept.

ITAB Group implemented a new theatrical merchandising concept featuring strategic lighting, edgy colors, and shapes to create an elegant and inspiring consumer journey. The redesigned layout increased the sales area, with cosmetics placed prominently at the entrance alongside a free service area, which contributed to uplifted sales for Polverini.

Polverini