Case Study: Polestar creates premium retail spaces with ITAB

Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding

Polestar, the electric performance car brand, needed a partner to help launch its new global retail locations, called Polestar Spaces. The challenge was to find a vendor with both a global delivery network and local production capabilities that could also execute their vision for a high-quality, minimalist design featuring premium materials. Polestar chose ITAB Group for this project due to their global coverage and ability to supply complete experiences including concept, lighting, and digital solutions.

ITAB Group worked closely with Polestar to realize their design concept, creating an environment with custom lighting, high-quality display walls, and interactive modules. The solution included energy-efficient LED lighting and specialized skylights to provide optimal illumination. The successful result was the launch of the first two Polestar Spaces in Beijing and Oslo, which reflected the brand's minimalist aesthetic and provided a seamless digital customer journey. ITAB's global capacity was demonstrated through close collaboration between their teams in Sweden and China.

Polestar

Marcus Olausson

Head of Construction