Case Study: Morrisons achieves a double-digit uplift in basket size with ITAB OnRed

Onred enhancing the retail offer for morrisons

Morrisons sought to improve its retail experience and expand self-service offerings for its customers while achieving operational efficiency. ITAB Group addressed this challenge with its OnRed platform, a modular and scalable solution.

The OnRed implementation by ITAB provided Morrisons with a unified platform for customer, product, and inventory data, enabling personalized promotions and real-time content changes. This solution, now live in 402 stores, led to a double-digit uplift in basket size, improved service levels, and supported the successful expansion of self-service order points.

Morrisons