Case Study: Ideal of Sweden achieves seamless online-to-offline retail engagement with ITAB

Online fashion brand goes physical – digital engagement a key

The online fashion and mobile accessory brand Ideal of Sweden sought to expand from its successful digital presence into physical retail spaces. Their challenge was to create a strong visual experience in-store that would connect their influential online brand values and omnichannel sales strategy. To achieve this seamless transition from online to offline, they partnered with Ombori, a member of the ITAB Group, for its expertise in digitalizing physical retail.

The solution implemented by the ITAB Group involved using digital signage to display the latest commercials and influencer content, with QR codes for continued customer engagement. Tablets were also installed that provided product information when an item was lifted, linking directly to the omnichannel sales platform. This allowed customers to choose to complete their purchase either in-store or on their mobile phones, successfully connecting Ideal of Sweden's online success to a new physical brand experience.

Ideal of Sweden