Case Study: Biobottega achieves a stronger organic retail brand with ITAB Group retail design

New strategic retail design emphasises organic offer

The organic retailer Biobottega sought to reposition its brand and strengthen its organic profile by undertaking a strategic redesign of its retail outlet. To accomplish this, they partnered with ITAB for a new retail design and merchandise layout concept that would highlight its broad assortment of products and attract new customers.

ITAB supported this strategic repositioning with a complete store redesign and assortment analysis. The solution included new suspended ceilings, flooring, warm wooden finishes, and a new lighting concept to create a welcoming atmosphere and highlight merchandise. The result, implemented by ITAB, was a new consumer experience that successfully embodied Biobottega’s natural and organic principles.

Biobottega