Case Study: Medaglie D’oro achieves 95% more promotion area with ITAB Group

New retail design gave pharmacy 95% more promotion area

Medaglie D’oro, an Italian pharmacy, faced the challenge of an uninspiring store layout that lacked promotional space after it became part of the Grana group. The historical location offered potential, but customers struggled to find products. ITAB Group was engaged to develop a new retail design to enhance the experience and increase promotion areas.

ITAB Group conducted a layout analysis and implemented a robotic warehouse solution, which freed up 95% of the ground floor for sales and experience areas. This created room for new promotional spaces and a strong brand image developed through a collaborative design process. The new format features clear guidance and elegant displays, which helped to uplift sales by making it easier for customers to find and be inspired by products.

Medaglie D’oro