Case Study: H&M engages consumers with an interactive selfie mirror by ITAB Group

Interactive selfie mirror engages H&M’s consumers

The fashion retailer H&M approached ITAB Group with a challenge to develop an innovative solution that would excite their consumers, generate worldwide publicity, and bring focus to their omnichannel sales strategy.

ITAB's solution was the development of an interactive selfie mirror, a product that combined AI, integrated cameras, and QR technology to create a fun in-store experience. The mirror engaged customers by generating personalized magazine covers for them to share on social media and sign up for newsletters. As a result, the campaign received press coverage in over 25 countries, reaching an audience of more than 8 million people. ITAB's innovation also drove significant customer interaction, with 86% of users scanning the QR code and 10% subscribing to the newsletter.

H&M