Case Study: Iper increases sales and conversions with ITAB's fresh food store concept

Fresh food experience drives increased sales

The Italian hypermarket chain Iper sought to grow its sales by better catering to local urban consumer needs. They partnered with ITAB Group to test a new, smaller store concept that would update their format and offer while retaining their strong brand identity.

ITAB Group implemented a design focused on a flexible food concept, featuring a thoughtful layout with 'food to go' and 'food for later' propositions. A key element was a smoothly designed checkout area equipped with automatic gates to increase throughput and reduce queues. This new concept for Iper successfully increased customer conversions and uplifted sales within their food offer.

Iper