Case Study: Proximus achieves eye-catching flagship stores with ITAB Group

Eye-catching flagship stores as part of a brand transformation

The Belgian telecom company Proximus S.A. faced the challenge of rebranding itself for a newly competitive market and sought a partner to create two eye-catching flagship stores. They turned to the ITAB Group, with whom they had a previous successful relationship, to develop these stores as a final part of their brand transformation and 'Shop of the Future' rollout.

ITAB Group adapted its existing retail design solution to create two functional flagship stores in prime locations. The solution included integrating remarkable experience and service elements, such as a central illuminated feature, to create a more engaging consumer journey and a higher perceived quality. The resulting stores successfully aligned with Proximus's new, desired brand experience, completing their store network transformation.

Proximus S.A.