Case Study: Expert Telebuna creates a captivating shopping experience with ITAB Group

Expert Telebuna where business meets exceptional design

The customer, Expert Telebuna, a leading electronics retailer in Rome, sought to relocate and significantly expand its store into a larger, historically significant space. They faced the challenge of creating a functional commercial environment for offices, storage, and high-tech product displays while preserving and integrating the location's unique architectural essence. They enlisted the ITAB Group and its Solution Design team to achieve this.

ITAB's solution expertly blended the historical features, such as vaulted ceilings and frescoes, with modern retail elements, creating a sustainable design that maximized product visibility and natural light. The result was an enticing shopping destination that included a KASANOVA shop-in-shop. This innovative physical space proved crucial for boosting offline sales, with Expert Telebuna recording a sales increase in the first half of 2023 and successfully attracting both loyal and new customers.

Expert Telebuna

Carlo Bucarelli

Managing Director