Case Study: C&A attracts younger shoppers and boosts sales with ITAB lighting design

Edgy fashion experience attracts new consumers and uplifts sales

The fashion retailer C&A faced a challenge with an outdated store lighting concept that failed to attract younger consumers and confused shoppers. To change the brand's perception and create an emotional atmosphere that would increase sales, C&A contacted the vendor ITAB to develop a completely new lighting design.

ITAB implemented a new overall lighting concept designed from the consumer's point of view. The solution used light to subtly guide customers, create exciting highlights to increase dwell time, and rejuvenate the store's appearance. This resulted in a significantly improved brand experience that successfully attracted a younger audience, increased the length of customer visits, and boosted sales through improved impulse buying. ITAB's solution also delivered a bonus of reduced energy consumption through smart lighting technology.

C&A