Case Study: Leroy Merlin improves shopper experience and operational efficiency with ITAB

A new Leroy Merlin DIY store

Leroy Merlin, a leader in the DIY retail sector, faced the challenge of designing a new store concept for a strategic location in Ancona, Italy. Their goal was to create a space that would effectively guide and inspire customers, reinforce the brand's know-how and commitment to sustainability, and improve the overall shopping experience. They partnered with ITAB Group to develop this new retail solution.

ITAB Group worked with Leroy Merlin to create a custom concept focused on consumer guidance. The solution included a modular shelving system for better displays and communication, strategically placed workshop areas, automated gates for improved consumer flow, and customized self-checkouts. This enhanced the brand experience, strengthened visual communication, and improved operational efficiency by increasing throughput and allowing staff to provide more personal service.

Leroy Merlin