Case Study: EMC inspires independent agents and boosts confidence with ITA Group’s Switzerland incentive trip

EMC boosts incentive trip winners by 20% with ITA Group

ITA Group designed an incentive travel program for their customer, EMC, an insurance carrier. The challenge was to motivate EMC's independent insurance agents to increase sales performance and build a stronger sense of belonging following a recent brand refresh.

The solution was a curated trip to Switzerland featuring immersive cultural experiences and luxury accommodations. The program successfully increased engagement, with 20% more winners qualifying than in previous years. Results showed 86% of attendees found the trip motivating for their business goals, 83% felt more confident in EMC, and 97% were satisfied. ITA Group delivered an experience that strengthened emotional connections to the EMC brand.

EMC