Case Study: Ecolab boosts employee engagement and sustainable incentive travel with ITA Group

Ecolab earns 99% highly favorable travel-team ratings with ITA Group

Ecolab, a global manufacturer, faced the challenge of designing a strategic incentive trip for its global sales team that aligned with its sustainability goals and reconnected employees after delays caused by the COVID-19 pandemic. Partnering with ITA Group, Ecolab sought to create an extended engagement and travel experience that would motivate performance and celebrate the company's centennial.

ITA Group implemented a multiyear incentive strategy with a cohesive communications plan to sustain excitement, culminating in a sustainable trip to Singapore. The solution included exclusive cultural activities, virtual engagement when travel was paused, and strategic partnerships that reinvested savings into guest-facing upgrades. The program achieved highly favorable results, including a 95% highly favorable opinion of the trip communication and a 91% highly favorable opinion of the hosted activities, with one winner stating they would "work as hard as I have to, to do something this cool next year."

Ecolab