Case Study: Conga inspires top performers with culturally immersive incentive travel through ITA Group

Conga inspires top performers with ITA Group in a 131-attendee Marrakech incentive trip

Conga, a software provider, wanted to move beyond a standard luxury trip for its Aspire incentive travel program. Their challenge was to create a meaningful and culturally immersive experience in Marrakech that would connect their mostly remote team and reflect their core cultural value of serving each other on a shared journey. They partnered with incentive travel vendor ITA Group to design this program.

ITA Group designed a comprehensive itinerary filled with authentic local experiences, including a team-building treasure hunt, a highly-rated volunteer day at a local village, and destination dining. The solution successfully connected attendees to both the local culture and Conga's organizational values. The results were highly positive, with 97% of attendees indicating the trip inspired them to continue performing at a high level and that they were proud to be part of the Conga team.

Conga