Case Study: a biotechnology company reinvigorates sales leadership and culture with ITA Group’s hackathon event strategy

Biotechnology Company Executives spark change with ITA Group’s 4-hour hackathon

Executives at a biotechnology company faced the challenge of needing to reset their organizational strategy during their annual summit. Their goals were to reclaim a thriving team culture and inspire sales leaders to share accountability for company goals, moving beyond a typical sales rally. They partnered with ITA Group to develop an experiential learning workshop to meet this need.

ITA Group designed and facilitated an immersive hackathon event for the sales leaders. This four-hour, facilitated workshop guided teams through a structured ideation process to develop actionable solutions. The result was an immediate action plan from executives that re-established camaraderie and trust, empowered the sales leaders, and demonstrated leadership's commitment to innovation.