Case Study: a super regional insurance carrier achieves safe, successful incentive travel with ITA Group

a super regional insurance carrier achieves 94% attendee comfort with ITA Group

The customer, a super regional insurance carrier, faced the challenge of operating its long-standing sales incentive travel program during the COVID-19 pandemic. The organization needed to mitigate health risks to ensure attendee safety while still delivering on the program's objectives of reward, recognition, and leadership alignment. They partnered with vendor ITA Group and its health risk mitigation practice to achieve this.

ITA Group implemented a comprehensive solution involving frequent stakeholder communication, detailed pre-travel attendee guidance, and rigorous on-site safety protocols. These measures included trained staff, directional signage, air recyclers, plexiglass barriers, and ample sanitizer stations. The results were highly successful, with over 94% of attendees feeling comfortable on site and 93% praising the advance communication. The vendor ITA Group also received a 95% service level rating from the client.