Case Study: a manufacturer of kids’ beverages and snacks achieves fast deskless worker adoption with ITA Group’s Cooleaf engagement platform

a manufacturer of kids’ beverages and snacks reaches 67% employee adoption with ITA Group

The customer, a manufacturer of kids’ beverages and snacks, faced the challenge of driving adoption of an engagement platform among its newly acquired bottling plant's deskless workforce, a demographic that is traditionally hard to reach. To address this, they worked with ITA Group to implement its Cooleaf engagement platform with a strategy focused on safety and productivity.

ITA Group executed a comprehensive on-site launch plan that included manager trainings, pop-up marketing, and all-day activations for multiple shifts. This hands-on approach involved helping employees download the app, leading a gamified scavenger hunt, and collaborating with leadership on new awards. The results were significant, achieving 67% employee adoption and 31% active participation in the first week, far exceeding industry benchmarks for similar programs.