Case Study: UMA Builds a Memorable App Brand Identity with IT Creative Labs

UMA creates a global food-allergy brand identity with IT Creative Labs in 2 months

IT Creative Labs was hired by UMA, a new mobile app dedicated to managing food allergies and intolerances, to address the challenge of establishing a unique and memorable visual identity. As a newcomer, UMA needed a brand that would stand out in the competitive app market and visually communicate its core mission of safety and well-being to users worldwide.

The solution implemented by IT Creative Labs involved a comprehensive branding process that included designing a simple yet impactful logo featuring a rounded letter "U," selecting a vibrant primary color palette of coral red and yellow orange, and creating a friendly robot hero character. The results were a cohesive and versatile visual identity that is both approachable and professional, making the UMA app instantly recognizable and effectively conveying its purpose of food safety.

UMA