Case Study: Nando's achieves streamlined marketing material creation and campaign management with IT Craft

Nando's - Customer Case Study

Nando's, a large restaurant brand with an extensive web presence, needed better tools to create, manage and publish print and online marketing materials for nandos.com. IT Craft was engaged to provide back-end programming and services (MVC/PHP/Yii/MySQL/Linux/Apache/AJAX) to support template-driven print production and online promotions.

IT Craft delivered a back-end module that combined online image-editing, storage and template management so designers could upload PSD masters and local marketers could add department-specific details and save ready-to-print materials; they also built front-end consumer promotions with a back-end for staff to configure and launch campaigns. The solution streamlined and decentralized marketing workflows, sped up production and distribution of print and online promotions, and was developed on a time-and-materials basis.

Nando's