Case Study: LeisurePro achieves streamlined omnichannel e‑commerce and faster checkout with IT Craft

Leisure Pro - Customer Case Study

Leisure Pro, the biggest diving equipment online and offline shop in New York City, needed a robust e-commerce platform to handle complex product options, discounting rules, used-stock listings, multiple payment methods and flexible shipping. IT Craft was engaged with a dedicated team (3 years) to deliver the solution, leveraging ASP.NET, .NET Framework 4, C# 4.0, NHibernate, jQuery, MS SQL 2012 and SEO.

IT Craft implemented a full-featured online store with catalog search, size/color selection, extensive discount and promo-code logic, gift cards, used-item sales, three supported payment gateways (including credit purchases) and tiered shipping (free or paid fast delivery). The IT Craft solution streamlined and sped up the buying process, delivered richer pricing and shipping flexibility, and provided measurable platform capabilities (3 payment gateways, multi-option discounts, dedicated 3‑year team) that improved customer convenience and operational functionality for Leisure Pro.

Leisure Pro