Case Study: Diamonds International achieves expanded, multi-category e-commerce with IT Craft

Diamonds International - Customer Case Study

Diamonds International, one of the world’s largest jewelry retailers with more than 125 locations from Alaska to Mexico and headquarters in New York City, engaged IT Craft to expand and enrich their websites, which serve as their main sales channel. The company needed the Magento-based site customized to fit its retail workflows and to better manage multiple product categories across a large product catalog.

IT Craft assigned a dedicated development team for one year to customize the Magento platform (using PHP, MySQL, Linux, Apache and related technologies) and delivered an expanded admin panel that enables Diamonds International to operate multiple product categories and manage product, category and cart pages more effectively. Built on a time-and-materials basis and deployed at diamondsinternational.com, the IT Craft solution improved the site’s e‑commerce management capabilities and met the client’s timeline and functional requirements.

Diamonds International