Case Study: Picking Duck achieves rapid iOS launch, user growth and acquisition interest with IT Craft

Competitive Fantasy Sports app with community features

Picking Duck is a US startup that created a competitive fantasy sports app to give casual and novice bettors a risk-free way to learn money management and enjoy sports betting without losing real savings. To build the mobile product with community features and weekly contests, Picking Duck engaged IT Craft, which employed its custom-developed Fantasy Sports engine and iOS development expertise to accelerate delivery.

IT Craft implemented the solution by reusing its Fantasy Sports platform and a five-person team to deliver the iOS app (about 1,000 development hours), launching in January 2018. The app went live on the App Store, earned a 4.8 average rating, expanded the user base, and even drew acquisition talks from World Poker Fund Holdings — outcomes that saved Picking Duck time and budget while proving the market fit.

Picking Duck