Case Study: Adorama Rental Co achieves streamlined online equipment browsing and instant reservations with IT Craft

A IT Craft Case Study

Preview of the Adorama Rental Co Case Study

Adorama Rental Co - Customer Case Study

Adorama Rental Co (Adorama Rentals), a long-established equipment rental company founded in 1988, needed a web solution to let customers browse a huge inventory, select specific pick-up and return dates/times, calculate rental rates and make instant reservations. IT Craft was engaged to build the public-facing site and booking system, leveraging ASP.NET (.NET Framework 4), C# 4.0, NHibernate, jQuery, MS SQL 2012 and IIS 6.

IT Craft delivered www.adoramarentals.com with searchable inventory pages, category/product listings, date/time rental selection, automated rate calculation and a cart/reservation workflow. The IT Craft solution enabled online reservations across thousands of items, streamlined the booking and checkout process, automated rate computations and reduced manual processing—improving customer experience and operational efficiency for Adorama Rental Co.


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