Case Study: Sweet Paul boosts digital sales and expands online distribution with Issuu

Sweet Paul - Customer Case Study

Sweet Paul, founded by Paul Lowe and Paul Vitale in Oslo, Norway, is a seasonal lifestyle magazine that grew from a blog into print and online editions. Facing a shifting publishing landscape—needing wider online distribution, easier monetization, and better measurement of digital issues—Sweet Paul partnered with Issuu and used Issuu’s digital publishing and sales tools (Issuu Digital Sales) to address those challenges.

Issuu provided an integrated platform that streamlined setup, purchase flow and analytics; Vitale calls Issuu’s user flow “amazing” for both their setup and readers’ purchase experience. By using Issuu, Sweet Paul was able to sell its issues more effectively, expand online reach, and gain clearer performance measurement, with Issuu cited as a key driver of the magazine’s digital sales and distribution success.

Sweet Paul

Paul Lowe

Founder & Editor in Chief