Case Study: Luca Magazine achieves control of distribution and global readership growth with Issuu

How Luca Magazine gains control of its distribution and grows its brand with Issuu

Luca Magazine, an up-and-coming quarterly lifestyle title, struggled with traditional print distribution that favored distributors over publishers, difficulty finding a platform that prioritized emerging creators, and a need to grow advertising, subscriptions and international readership. To overcome these challenges they adopted Issuu’s digital publishing solution (Issuu Digital Sales), which let them sell digital issues, embed content on their site and connect payments via Stripe.

Issuu enabled Luca to centralize publishing, previews, sales and analytics while preserving their brand and control; the result was 700,000+ impressions and 13,000+ reads in their first year on Issuu, expanded global reach, more advertising opportunities and easier monetization. The partnership with Issuu gave Luca a one‑place platform to share, measure and profit from their digital magazines.

Luca Magazine

Jennifer O'Bannon

Founder & Editor-in-Chief