Case Study: Lonely Planet Achieves Millions of Impressions and Greater Brand Awareness with Issuu

How Lonely Planet uses Issuu to grow its magazine brand to millions of readers

Lonely Planet, the global travel media company behind guidebooks, magazines, apps and digital content, wanted to build awareness for its U.S. magazine in a space where its guidebooks were already better known. The team also needed a cost-effective way to distribute the magazine to digital-first audiences, grow readership, and make the content easy to embed and share online. Issuu was the platform used to help meet these goals.

Using Issuu’s embed, sharing, uploading, and analytics features, Lonely Planet was able to distribute its digital magazine across its website and social channels while tracking reader engagement in real time. Issuu helped Lonely Planet generate 85,000+ circulation and 2.5 million+ impressions in less than a year, significantly boosting brand awareness and discovery worldwide.

Lonely Planet

Scott Toncray

Operations Manager