iSpring
101 Case Studies
A iSpring Case Study
CPLANE NETWORKS, a Silicon Valley maker of software-defined networking products, faced a common trade-show challenge: attracting and engaging visitors with limited time and budget. Robert Keahey, VP of Marketing, wanted a way to deliver personalized, mobile-friendly content that would quickly connect with prospects on the show floor.
Using only Microsoft PowerPoint and iSpring Converter Pro, CPLANE built interactive, adaptive presentations that tailored content to each visitor’s needs (leveraging popups, triggers, selection pane techniques, and smart navigation). The approach delivered strong results—higher engagement at tradeshows, easier content reuse, and positive attendee interaction—demonstrated in a recorded webinar where Keahey shared practical tips and answered audience questions.
Robert Keahey
Vice President of Marketing