Case Study: a global credit services company boosts mobile conversions with iSpot.tv

Using TV Conversion Analytics To Increase Sales

A global credit services company faced significant challenges in measuring the effectiveness of its TV advertising. It relied on agency reports that were delayed by 90 days and could not distinguish TV-driven leads from other digital sources or track mobile traffic. To overcome this and determine marketing ROI, the company turned to iSpot.tv and its TV Conversions analytics service.

By implementing iSpot.tv's solution, which uses an embedded pixel and a mobile measurement partnership, the company could instantly track web visits and app downloads driven by its TV ads. The results were substantial: an optimized campaign with a mobile call-to-action saw a 30-50% spike in mobile activity and a conversion rate of 0.74%, a 21% lift over a previous campaign. The campaign also reached over 227 million viewers. iSpot.tv provided the granular, real-time data needed for the company to optimize its campaigns effectively.