Case Study: Amica achieves 6x higher TV ad conversion rates with iSpot.tv Unified Measurement

Justifying and Optimizing Linear and Streaming TV Advertising

Amica, a leading mutual insurance company, had expanded into streaming TV advertising but lacked the ability to measure its performance against their linear TV efforts. They needed to justify and optimize this investment by understanding incremental conversions and comparing individual streaming publisher results.

Using the iSpot Unified Measurement platform, Amica analyzed its advertising across both linear and streaming TV. The solution provided by iSpot revealed that streaming ads converted at a 6x higher rate than linear ads, enabling Amica to identify top-performing publishers and optimize their media plan by shifting focus to more effective 15-second ads.

Amica

James Bussiere

Senior Vice President of Marketing