Case Study: Consumer Cellular increases incremental reach and lowers CPA with iSpot.tv

How Consumer Cellular Increased Incremental Reach While Optimizing Spend

Consumer Cellular, a wireless provider for seniors, sought to optimize its TV advertising strategy to increase reach and conversions within its 55+ target demographic while minimizing budget waste. To achieve this, the company partnered with iSpot.tv and utilized its TV Conversions and Unified Measurement products to accurately measure ad performance and incremental reach across streaming and linear TV.

By leveraging iSpot's measurement insights, Consumer Cellular was able to make data-driven decisions, such as reallocating spend to daytime placements. This strategy, powered by iSpot, resulted in a 5% increase in incremental reach, a 21% rise in impressions, and a 16% decrease in cost per acquisition (CPA) in Q4.

Consumer Cellular

Bill Litfin

VP of Performance Marketing & Media