Case Study: Target boosts social engagement and store traffic with iSpionage

Target - Customer Case Study

The customer, Target, faced the challenge of "show-rooming," where shoppers would visit its physical stores to examine products only to purchase them later from online competitors like Amazon. This threatened in-store sales and required a clever marketing strategy to create a stronger online-to-offline connection. To address this, they worked with the vendor iSpionage.

The solution implemented by iSpionage involved a multi-faceted approach that leveraged social media and a price-matching guarantee. Target launched engaging campaigns and offers on its Facebook page, which it updated several times a day to generate high customer engagement and buzz. Crucially, iSpionage helped Target implement a policy of matching online retailers' prices at all times, eliminating the incentive for customers to buy elsewhere. This strategy successfully drove shoppers to make purchases in Target's physical stores.

Target