Case Study: Southern Sun boosts bookings and ROI with iSpionage

Southern Sun - Customer Case Study

The South African hotel chain Southern Sun faced a significant challenge after launching a new website caused a loss of their organic search rankings. They needed to quickly re-establish a steady flow of online bookings, analyze user behavior, and regain search engine trust. To address this, they partnered with iSpionage to implement a targeted PPC campaign aimed at the international tourist and business travel market.

iSpionage's solution involved creating separate campaigns to test marketing messages and landing pages, meticulously tracking user behavior through the booking process. This strategy allowed for precise budget control and optimization. The results were highly successful: the campaign generated an average of 7,500 monthly clicks, increased the conversion rate by 125%, and decreased the cost-per-click by 67%. iSpionage helped Southern Sun achieve an impressive 20:1 ROI, returning R20 for every R1 spent.

Southern Sun