Case Study: Lemonade improves localized PPC performance with iSpionage

Local PPC Strategy Teardown How Lemonade Localizes Paid Search Marketing to Stay Ahead of Competitors

Lemonade, a digital insurance provider, sought to compete against more established competitors in the paid search space for local markets. Using the iSpionage SEM Campaign Watch tool, they identified an opportunity to implement a hyper-localized PPC strategy that would be more relevant to users in specific cities and states than the generic ads run by their rivals.

The solution from iSpionage provided granular, local PPC campaign monitoring, allowing Lemonade to A/B test geo-specific ad copy. This resulted in Lemonade achieving a 99.4% average impression share across major Texas cities and becoming a top-performing advertiser. iSpionage's data showed that these localized keywords were highly effective and profitable, enabling Lemonade to systematically optimize its ads for higher relevance and likely a lower cost-per-click and better return on ad spend than its competitors.

Lemonade